How should a barber perform a scalp massage?

A scalp massage performed with gentle kneading and circular motions is effective because it promotes relaxation, stimulates blood circulation, and can enhance the overall experience for the client. Gentle kneading encourages the absorption of products, such as oils or conditioners, that may be applied prior to or during the massage. The circular motions not only provide comfort but also help in relieving tension in the scalp muscles, which can be beneficial in reducing stress and improving the client's well-being.

This technique aligns with the principles of a soothing massage, focusing on creating a calming atmosphere rather than applying undue pressure or making abrupt movements, which might be uncomfortable or even hurtful to the client. By using these gentle methods, barbers can ensure that clients leave feeling relaxed and rejuvenated, which is a crucial aspect of customer satisfaction in the barbering profession.